RFP - Aging & Independence Services’ Request for Targeted Outreach to Support Empowerline

Posted: November 2, 2021
Questions Due: November 17, 2021

The Atlanta Regional Commission (ARC) is seeking proposals from firms that work in the field of communications, branding, marketing, media planning and buying, and plan implementation. The firm will assist ARC in developing effective and compelling messaging and a media/communications plan to support Empowerline, a service that connects adults over age 60 and people with disabilities with resources to help them live more independently.

The scope of service for the work includes evaluating and updating existing messaging as needed; developing a communications/media plan to reach target audiences and meet program goals; media planning; and search engine optimization for empowerline.org. The target audience includes adults aged 60 and over, adults with disabilities, and care partners with a focus on people of these groups residing in communities identified by ARC as being under-enrolled in Empowerline services.

ARC intends to award a contract for work to be started in the first quarter of 2022. It is anticipated that funds for the project will not exceed $25,000. This contract could be renewable for up to 3 years to execute the plan.

Download RFP (PDF)

Brand Playbook (PDF)

Questions & Answers (PDF)