The Atlanta Regional Commission has named Malika Reed Wilkins, Ph.D., as Director of the Center for Strategic Relations, where she will lead ARC’s efforts to connect, communicate, and collaborate to drive positive change for the Atlanta region.
Wilkins will oversee a range of strategic initiatives, including communications and marketing, corporate and community engagement, creative services, digital strategy, and local government relations. She has been serving as manager of ARC’s Mobility Services group, leading a team of professionals focused on promoting commuting alternatives.
“Malika is an energetic champion for the Atlanta region who brings a wealth of creativity, vision, and leadership skills to the table,” said ARC Executive Director Doug Hooker. “She has been a trailblazer in the strategic communications and marketing profession, with more than 20 years of experience in the public, private, and nonprofit sectors.”
Dr. Wilkins joined ARC in 2016, serving first as Transportation Marketing Manager before becoming manager of Mobility Services. Prior to joining ARC, Wilkins served as Director of Marketing and Communications for the State Road and Tollway Authority. At SRTA, Wilkins spearheaded major public marketing campaigns, such as the GA 400 toll road closing, the introduction of Peach Pass to the Atlanta region, and the launch of the state’s award-winning Commuter Credits program involving tolling and transit.
As Director of Strategic Communications and Program Improvement for the Georgia Department of Human Services, Malika led the agency to winning 60 governor commendations for improved service to customers throughout the state. She has also worked with numerous elected officials from the congressional, state, and local levels in efforts to promote due process for law enforcement officials while serving as Director of Communications and Public Affairs for the Southern States Police Benevolent Association. Her private sector marketing experience includes working with global brands such as Gillette, Energizer, Lactaid, and Purina ONE.
Wilkins holds a doctorate in public policy and administration from Walden University, a master’s degree in public administration from North Carolina Central University, and a bachelor’s degree in speech communications from the University of Georgia.
The Atlanta Regional Commission (ARC) is the official planning agency for the 10-county Atlanta Region, including Cherokee, Clayton, Cobb, DeKalb, Douglas, Fayette, Fulton, Gwinnett, Henry and Rockdale counties as well as the City of Atlanta and 73 other cities. The Atlanta Regional Commission serves as a catalyst for regional progress by focusing leadership, attention and planning resources on key regional issues.
ARC’s Strategic Partners are committed to fostering collaborative regional approaches that improve quality of life in metro Atlanta. Their support elevates ARC leadership programs, research and events throughout the year. Learn more