What does the legislation mean for transit system branding?
The ATL is charged with developing unified branding. Starting Jan. 1, 2019, any new MARTA asset worth more than $250,000, such as a bus, must display The ATL brand. And as of Jan. 1, 2023, all transit systems would be utilizing a unified logo and branding.
Discussions will begin soon about what this means for existing transit agency brands – that is, whether transit assets will be co-branded or will only display The ATL logo.
I’ve heard the legislation includes language affecting certain counties. Can you explain?
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Yes, that’s right. The legislation carves out specific provisions for the three largest counties in metro Atlanta:
- Gwinnett County will be able to hold a referendum on joining the MARTA system in November 2018, if it chooses. After that date, the county could hold a transit sales tax referendum through The ATL.
- Fulton County may hold a referendum for an additional 0.2% sales tax for transit.
- Cobb County residents could have the opportunity to vote on a transit sales tax referendum either county-wide or within a special district drawn by a committee that includes members of the Cobb County Commission and the county’s state legislative delegation. A special district vote would have to take place by Dec. 1 2019.
What will happen to MARTA and to transit projects and programs already being planned?
MARTA will remain responsible for operating the region’s heavy rail system, including any new heavy rail projects. The ATL will work closely with MARTA, local governments, and other transit providers to ensure that they are able to fulfill promises already made to their customers. In fact, the ATL will help connect these planned improvements to other communities and provide a more regional approach.
How will the legislation affect ARC’s role in region’s transit planning?
As the federally designated Metropolitan Planning Organization for metro Atlanta, ARC will continue to be responsible for developing the region’s long-term transportation plan, including transit. The ATL is charged with developing short-range (six-year) and long-range (20-year) regional transit plans. ARC will work with The ATL on those plans, which will be incorporated into ARC’s comprehensive regional plan.
Will new transit services interfere with or reduce other transportation improvements?
No. Transit is one, but not the only, piece in the region’s transportation plan.