(Atlanta — Feb 26, 2018)
The Atlanta Regional Commission (ARC) has promoted Malika Reed Wilkins, Ph.D., to manager of the agency’s Mobility Services Group.
Wilkins leads a team of transportation demand management (TDM) professionals focused on promoting commute alternatives — such as teleworking, biking, walking, carpools/vanpools, and transit — to people who currently drive alone. She also serves as managing director for the Georgia Commute Options program, which offers incentives to drivers who switch from driving alone to alternative commuting methods. This program is funded by the Georgia Department of Transportation and managed by ARC.
Wilkins also oversees funding for the TDM efforts of the region’s Transportation Management Associations. Finally, she and her team coordinate TDM communications to help drivers during the construction of the I-285/Georgia 400 interchange.
Previously, Wilkins served as Transportation Marketing Manager for the agency. She brings a wealth of experience to the position, having served as Director of Marketing and Communications for the State Road and Tollway Authority (SRTA). At SRTA, Wilkins was instrumental in launching major mobility enhancement projects, including the state’s first high occupancy toll lane (I-85 Express Lane), the Georgia Transportation Infrastructure Bank, and the GO! Transit Capital Fund program.
“We are thrilled to have the visionary leadership and strategic management experience that Malika brings to the table as we work to change travel behavior among commuters throughout the region,” said Mike Alexander, director of ARC’s Center for Livable Communities. “She brings a passion for driving change, along with a strong track record of success. Malika and her talented team will work with our transportation partners, stakeholders, and our region’s communities to improve air quality, reduce congestion, and enhance quality of life.”
Wilkins holds a doctorate in public policy and administration from Walden University, a master’s in public administration from North Carolina Central University, and a bachelor’s in speech communications from the University of Georgia. She is currently the president of Women’s Transportation Seminar Atlanta.
About the Atlanta Regional Commission
The Atlanta Regional Commission (ARC) is the official planning agency for the 10-county Atlanta Region, including Cherokee, Clayton, Cobb, DeKalb, Douglas, Fayette, Fulton, Gwinnett, Henry and Rockdale counties as well as the City of Atlanta and 73 other cities. The Atlanta Regional Commission serves as a catalyst for regional progress by focusing leadership, attention and planning resources on key regional issues.
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