Data Center Growth in Metro Atlanta

Computer data center with the Atlanta skyline in the background

Metro Atlanta is becoming a national hub for data centers and AI-related infrastructure. These developments bring opportunities along with challenges and responsibility. When considering data center proposals, elected officials, utilities, and developers should coordinate early and ask the right questions to support effective, long-term decision making.

What is a Data Center?

Data centers are secure facilities that often house large volumes of computer servers that store, process, and transmit data to power AI, cloud computing, e-commerce, and other uses. They operate 24-7 and can put pressure on local resources if not properly planned.

Key Considerations

Water and energy resources

Depending on design, data centers can use large amounts of water for cooling. That’s a challenge in metro Atlanta, which relies on surface water and is prone to droughts. Closed-loop cooling systems that circulate a coolant through servers use far less water than designs that use evaporative cooling, mitigating water outage issues. However, data centers utilizing closed-loop cooling use significantly more energy.

Economy & Jobs

Data centers generate tax revenues and offer opportunities for community reinvestment in areas such as affordable housing, public safety, parks, and open space. The facilities produce a limited number of high-skilled, high-wage technical positions.

Community Impact

Data centers can be larger than a big-box store, placing pressure on residential areas and other nearby developments and possibly leading to loss of trees and green spaces. Facilities may require installation of high-voltage power lines, and noise may be generated from backup power sources and cooling systems.

How local governments should prepare for potential data center development

Plan Thoughtfully

  • Give your community time to update codes and comprehensive plans as needed, with opportunities for public engagement.
  • Balance the benefits of data center investment with the realities of land use, infrastructure, and environmental impacts.

Establish Financial Priorities

  • Create a financial plan that identifies your community’s long-term priorities and builds resilience for future changes in revenue streams.

Define Water and Energy Expectations

  • Set clear expectations early for water availability, cooling needs, and reliability and ensure that cooling technologies match local water availability.
  • Understand your options and establish agreements that protect the community during droughts, outages, or emergencies.

Other steps to consider

  • Require buffers between data centers and adjacent properties
  • Manage stormwater runoff to prevent flooding and protect water quality
  • Plan for fire and safety
  • Consider ordinances to manage lighting and noise
  • Consider requiring cleaner burning ‘Tier IV’ generators as backup power source

Call to Action

  • Developers – Engage with water utilities early in the process
  • Utilities – Consider requiring closed-loop cooling, update drought management plans, and communicate water delivery systems with developer
  • Local Leaders – Support policies for balanced, resilient growth that benefit your community in both the short and long term

Resources

ULI

Local Guidelines for Data Center Development

APA

The Physical Footprint of AI – Unique Insights, Innovative Approaches, Practical Solutions

USGBC

LEED Building Design and Construction: Data Centers

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33°n
CDAP
Community Planning Academy
ConnectA
Empowerline
Georgia Commute Options
Green Communities
LCI
LINK
MARC
Metro Atlanta Speaks
MNG Water Planning District
RLI
State of the Region
UASI
WorkSource GA