Envisioning a Region that Works for Everyone
Ensuring metro Atlanta remains a vibrant, thriving community that is competitive on the global stage requires a comprehensive, actionable approach for economic development, education, economic mobility, and other critical factors.
CATLYST: A Strategy for Economic Competitiveness
With a core goal of empowering upward economic mobility for all, CATLYST is a strategy designed to improve regional competitiveness and collaboration throughout the 10-county region. CATLYST will ensure that metro Atlanta has good jobs, a well-trained workforce, and the regional collaboration needed to invigorate economic growth.
It all happens through the work of project teams consisting of leaders from across the region’s public, private, and nonprofit spheres. Work began in 2017 with an evaluation of the region’s economy, including data analysis and extensive outreach (interviews, focus groups, public forums, and workshops). This work built on the 2012 Regional Economic Competitiveness Strategy.
(The 10 CATLYST counties are Cherokee, Clayton, Cobb, DeKalb, Douglas, Fayette, Fulton, Gwinnett, Henry, and Rockdale.)
After the initial planning and outreach, the priorities were divided into four pillars, or areas of focus. These pillars were defined by the needs of individual residents, and each one is of equal importance for achieving balanced, stable economic development. Each pillar has been assigned a project team that will set goals and do the necessary work to reach them.
Below is a look at one project underway for each of the four project teams.
Project: Regional Marketing Alliance
Multiple economic development organizations selling metro Atlanta globally.
Project: Bridge the Gaps
Unifying goals of educators, businesses, and workers.
Project: Regional Housing Strategy
Strategizing a wider variety of housing near job centers.
Project: Understanding the Impacts of Poverty
Studying poverty's impacts on the region's economy and residents.